De-anonymize website visitors — in real time
97% of B2B visitors leave without filling out a form. Happierleads tells you which company just visited, which buyer you should talk to, and how they found you — within seconds, without cookies, and without waiting for a form fill that will never happen.
100 free lookups. No credit card. Cancel anytime.
Three layers of truth about every visitor
Happierleads stitches together three independent data layers — so you don't just know a company is interested, you know who in that company and why.
Company
Legal name, domain, industry, employee count, revenue band, HQ + office locations, LinkedIn, funding, tech stack, and parent/subsidiary structure.
People
The buyer most likely on the page right now — matched from our 175M contact graph by role, seniority, and page intent. Verified email + direct dial + LinkedIn.
Context
Every page they viewed, scroll depth, session duration, referrer, UTM, search query, campaign source, return visits — a living timeline per account.
Not just IP-to-company. Four signals. Real answers.
Reverse IP lookup alone is a toy. We fuse four independent signals, de-duplicate across sessions, and only surface identifications we're confident in — so your pipeline isn't polluted with noise.
- check_circleIP Intelligence. 20B+ IP-to-company mappings, refreshed weekly. Filters residential, VPN, and bot traffic automatically.
- check_circleFirst-party cookies. Returning visitors are matched even when their IP changes — no third-party cookies, no GDPR headache.
- check_circleForm-fill capture. If a visitor fills any form on your site, we link the email back to their anonymous session history.
- check_circleEmail-link resolution. Clicks from your outbound / nurture emails are deterministically tied to the recipient.
Don't just know the company. Know who to call.
Identifying the company is the easy half. The real unlock is surfacing the human you should actually email — by role, by page behaviour, by seniority — in seconds. No manual LinkedIn digging, no guessing.
- check_circleRole-aware matching. Pages about pricing map to buyers; pages about docs map to champions. You get the right person, not "any person".
- check_circleSeniority filters. Narrow to Director+, exclude students/interns, and never waste a sequence on the wrong seat.
- check_circleVerified email + direct dial. 98%+ deliverability with a waterfall that re-verifies on read, not on list pull.
- check_circleCommittee view. See up to 10 stakeholders per account in one click — for enterprise, that matters more than any single contact.
ICP fit + live intent = only work the real buyers
Every visitor gets an ICP-fit score and a live intent score. Cold, curious, and serious buyers look identical in GA — in Happierleads they look very different.
- check_circleICP fit (0–100). Built from your own criteria — industry, size, geo, tech stack, funding — not a generic score.
- check_circleLive intent score. Rises with pricing views, demo requests, docs visits, return sessions — drops with bounces.
- check_circleSmart segments. Save filters like "Pricing page + 3+ employees + SaaS + last 7 days" and Happierleads routes them automatically.
- check_circleNegative signals. Competitor domains, existing customers, and your own team get excluded from outreach — automatically.
Slack ping, CRM record, sequence fired — before they close the tab
Other visitor-ID tools leave you with a dashboard to check daily. We act in real time.
- check_circleSlack / Teams alerts. Real-time pings with company, person, page, score — one click to open in CRM.
- check_circleCRM push. HubSpot, Salesforce, Pipedrive, Close. Create records, enrich existing ones, log activity automatically.
- check_circleSequence triggers. Fire Outreach, Salesloft, Apollo, or our native Follow-up Engine the moment ICP fit and intent cross your threshold.
- check_circleWebhooks + API. Build anything. Everything we know, you can pipe to your stack in real time.
See your own traffic de-anonymized — in under 5 minutes
Install a single script, refresh your site, watch named companies roll in. No sales call required.
98% deliverability. Sub-3s identification. No per-seat tax.
Contact data you can actually send to
Our 175M contact graph is re-verified continuously — not once a quarter. That's how we hold 98%+ email deliverability when most competitors sit at 70–80%.
Sub-3-second identification
From page load to named company in your dashboard — no batch jobs, no hourly rollups.
GDPR + CCPA friendly
Company-level and legitimate-interest B2B contact identification, with a clean consent flow out of the box.
Flat, predictable pricing
No per-seat tax, no "enterprise only" firmographics, no usage cliff. The price on the page is what you pay.
Works with your stack
HubSpot, Salesforce, Pipedrive, Close, Slack, Teams, Outreach, Salesloft, Apollo, Zapier, webhooks, API.
Live in minutes, not months
One JS snippet, GTM-compatible. Most customers see their first identified company within 15 minutes.
How it works
Install the pixel
One line of JS. GTM-compatible. 3 minutes.
Visitors arrive
We match them to our 175M+ contact graph in real time.
Data flows in
Identified visitors appear in the dashboard within seconds.
You act
Enrich, sync to CRM, alert the rep, trigger a sequence.
Within 30 days
More pipeline from existing traffic
No extra ad spend. Same visitors — now named, scored, and routed.
Reduction in time-to-first-touch
From "next quarter MQL" to "Slack ping before they close the tab".
Less wasted SDR effort
ICP filters and negative signals mean your team works real buyers only.
See why people like you choose Happierleads
Great tool for capturing web visitors
"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."
Learn who's browsing your website!
"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "
Get more leads with your website!
"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."
Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
