Rank the visitors Happierleads identifies — 0–100 against your ICP
Your reps don't have a lead problem. They have a prioritisation problem. Once Happierleads identifies a visitor, we score them in real time against the ICP you define — so the top 10% get instant Slack pings, the middle 30% get nurtured, and the rest never touch your pipeline. Scoring is only useful on top of identification, so that's the only way we ship it.
Built into Happierleads. Not a standalone scoring tool — it runs on every identified visitor, included on every plan.
Fit, intent and behaviour — combined in real time.
A score based only on company data is guesswork. One based only on clicks is noise. Happierleads combines all three — so your A+ leads really are A+.
ICP fit
Industry, headcount, revenue, geo, tech stack, funding stage, hiring signals. You define the shape of a "good" account, we score every visitor against it.
Intent
Pricing, demo, comparison and docs pages score higher. Returning visitors score higher. Long sessions score higher. All tuned, all transparent.
Buyer fit
A junior analyst on pricing is different from a VP on pricing. We weight the identified person's role, seniority, and department into the final score.
Every signal that should count — counted.
Most scoring tools work off 4 or 5 inputs. We pull 40+ signals across firmographics, technographics, behaviour, and buyer identity — and you decide which ones matter for your business.
- check_circleFirmographics. Industry, employees, revenue band, country, funding stage, hiring activity.
- check_circleTechnographics. Running Shopify? Sitting on HubSpot? Using a competitor? Detected and scored.
- check_circlePage-level intent. Pricing, demo, comparison, docs, case studies — each with its own weight.
- check_circleRecency & frequency. 3 visits this week > 1 visit last quarter. Time decay is built in.
Adjust your scoring weights in 30 seconds
Every weight, rule, and boost is visible in a clean UI — change them as your ICP evolves, without a data engineer.
- check_circleVisual weight editor. Move a slider, see the new score distribution across your last 30 days instantly.
- check_circleBoost & suppress rules. "If visitor is on a Fortune 500 list → +20". "If free-mail domain → suppress". Point and click.
- check_circleMultiple ICPs. Run different scoring models for SMB, Mid-Market, and Enterprise in parallel.
- check_circleA/B test your model. Ship scoring changes to 20% of traffic first, see lift, then roll out.
Scores auto-route to reps, CRM, and sequences
Every score threshold fires the right action automatically. Your team stops sorting leads and starts closing them.
- check_circle80+ → live Slack ping. AE gets a DM with account, person, pages, score. Click-through to CRM.
- check_circle60–79 → sequence. Auto-enrol into Inbox Engine, Outreach, Salesloft or Apollo.
- check_circle40–59 → ad audience. Sync to LinkedIn / Meta for retargeting — same-day, no ops.
- check_circle<40 → archive. Don't waste credits, rep time, or deliverability on leads that aren't ready.
See exactly why each lead scored high or low
Every score is auditable — hover any number and see which signals pushed it up or down. Reps trust scores they can explain.
- check_circleSignal contributions. See which of the 40+ signals contributed to this specific lead's score.
- check_circleVersion history. Every model change is logged. Revert with one click if a rollout underperforms.
- check_circleClosed-loop reporting. Which scores actually convert? We show you — so you can keep tuning.
- check_circleExport to BI. Push scored leads + signals to Snowflake, BigQuery, or a CSV.
See your real leads ranked — in under 5 minutes
Install the pixel, define your ICP in a short wizard, and watch every identified visitor drop into A / B / C / D automatically.
The scoring other platforms charge you extra for
Scoring that compounds
Every closed-won deal trains the model for next quarter. Scores get sharper as your data grows — with no manual re-tuning.
Your rules, your weights
Pure no-code. Click, drag, ship. No tickets to IT, no 3-month rollouts.
No black box
Every number has a "why". Reps trust it, managers defend it.
Multiple models
SMB vs Enterprise vs PLG — different ICPs, different models, one dashboard.
Live, not batched
Scores update as signals arrive — no nightly job, no yesterday's data.
Zero extra cost
Included on every plan. Not a "Scale tier" bolt-on like 6sense or Demandbase.
How it works
Define your ICP
3-minute wizard — industry, size, geo, stack.
We score everyone
Every visitor ranked 0–100 automatically.
Route by threshold
Slack, CRM, sequences, ads — all triggered.
Tune and close
Closed-won data refines the model weekly — scoring gets sharper every sprint, with zero extra work from you.
The outcomes of sharper scoring
Higher reply rate
Reps work hot leads first — replies go up, cycles shrink.
Less SDR effort wasted
Tire-kickers never make it to the sequence queue.
To your first tuned model
Default templates ship on day 1 — refined inside 30 days.
See why people like you choose Happierleads
Great tool for capturing web visitors
"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."
Learn who's browsing your website!
"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "
Get more leads with your website!
"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."
Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
Why I built Happierleads
I'm George — solo bootstrapper, ex-agency. I built scoring the way I wished my old tools did: simple defaults on day one, sharper every week. Here's the short version of how it started.
