Follow up seven times. Never sound like a robot.
Happierleads identifies a visitor, scores them as fit, and fires a personalised sequence automatically — stopping the moment someone replies.
Built into Happierleads. Fires on identified visitors. Included on every plan.
A sequencer built around deliverability, not templates
Most sequencers are glorified template libraries. Ours is wired to our verification waterfall, our Inbox Engine, and our scoring — so every send is earned, not blasted.
AI personalisation
Spin tags, dynamic intros, first-line generation from the prospect's LinkedIn, company news, and page behaviour — all natively, no Zapier.
Smart throttling
Per-mailbox daily caps, send-time optimisation by timezone, and a deliverability-aware ramp-up — so your domains stay warm for years, not weeks.
Reply & opt-out detection
Natural-language reply classification kills the sequence, notifies the rep, and updates your CRM — without you writing a single regex.
Drag, drop, launch in 10 minutes.
No code, no config files. Happierleads gives you a visual builder, so anyone on your team — not just RevOps — can put a campaign live before lunch.
- check_circleVisual step editor. Email, wait, branch, notify — arranged on a canvas with instant preview.
- check_circleTemplates library. Ship-ready 3-, 5-, 7- and 9-touch plays by industry, role, and funnel stage.
- check_circlePersonalisation tokens. 60+ out of the box — firmographic, page-behaviour, LinkedIn, news, tech stack.
- check_circleLive variable preview. See each send rendered with real prospect data before a single email flies.
Every email reads like you wrote it yourself.
Generic {first_name} merge tags stopped converting years ago. Happierleads pulls live context on each prospect — their LinkedIn, recent company news, pages they visited, tech they use — and writes a first line that sounds like you actually did the research.
- check_circleAI first-line generator. One click produces a prospect-specific intro grounded in verified data, not hallucinated.
- check_circleSpin tags. Rotate openings, closings, and subject lines automatically — keeps spam filters guessing and inboxes happy.
- check_circlePage-behaviour tokens. "Saw you spent 2m 10s on our pricing page" — referenced cleanly, never creepy.
- check_circleRole-based variants. Different messaging for VPs vs. operators vs. founders — one sequence, three voices.
98% of your emails actually land in the inbox.
Every design decision in this product is judged against one thing: do more emails land in the primary inbox? Throttling, mailbox rotation, warm-up, content checks — they all exist to push that one number up.
- check_circleMailbox rotation. One campaign, many mailboxes. We distribute sends to keep each inbox's reputation intact.
- check_circleDeliverability-aware throttling. Sending limits auto-adjust based on open, bounce, and reply signals — no manual babysitting.
- check_circleVerification on send, not on upload. Every email re-checked at dispatch — so stale lists don't trash your domain.
- check_circleSpam-trigger scanner. Copy is checked for risky language and too-many-links before the first send ever leaves.
Sequences triggered by behaviour, synced to your CRM.
Your best sequences shouldn't start from a static list. Happierleads fires them the moment a prospect hits a scoring threshold, visits a page, or changes jobs — and writes every activity back to your CRM.
- check_circleBehaviour triggers. Pricing-page visit + ICP fit ≥ 80 → auto-enrol. No manual list pulling.
- check_circleHubSpot + Salesforce sync. Every send, open, reply, and meeting logged as a native activity.
- check_circleA/B test everything. Subject lines, CTAs, send times — lifted with statistical significance, not vibes.
- check_circleWebhooks + API. Pipe sequence events to Slack, Zapier, n8n, or your own data warehouse in real time.
Stop blasting. Start sequencing.
Spin up a 7-touch campaign on warmed infrastructure — personalised, throttled, and CRM-synced in under 10 minutes.
Everything a sequencer should do. None of the bolt-ons.
Deliverable by default
Sequences run on warmed mailboxes from our Inbox Engine — verified with our waterfall at dispatch — so 98%+ of your touches actually reach the primary inbox.
No per-seat tax
Unlike Outreach or Salesloft, pricing scales with volume — not rep count. Add teammates freely.
Branching logic built-in
Opened? Clicked? Replied? Branch the journey natively — no hacky Zapier bridges.
Unified inbox
Every reply across every mailbox in one view. Assign, snooze, meeting-book in one click.
Plays with your stack
HubSpot, Salesforce, Pipedrive, Close, Slack, Teams, Zapier, webhooks, open API.
Live in one afternoon
Copy a template, tweak the pitch, connect a mailbox — first sequence out the door in under an hour.
How it works
Pick a template
Or start from a blank canvas — 3- to 9-touch plays included.
Add your audience
Import a list, pull from the 175M graph, or auto-enrol by score.
Connect mailboxes
Your own, or spin up warmed ones via Inbox Engine in minutes.
Launch & iterate
A/B test subject lines and timings — watch replies climb.
Real uplift inside 30 days
Reply-rate uplift
AI personalisation + deliverability = conversations, not pitches into the void.
Inbox placement
Measured weekly against Postmaster — not self-reported marketing fluff.
Rep hours per meeting
Automation eats the busy work — reps spend time on calls, not sequence admin.
See why people like you choose Happierleads
Great tool for capturing web visitors
"It allows us to identify visitors and rate them for quality, then it allows us to capture their contact detail and setup email automations."
Learn who's browsing your website!
"I can automate my marketing and reaching efforts with ease. You set it up one and the platform does it all for you with minimum input from you. "
Get more leads with your website!
"Happierleads provide accurate data about the website that visits my website. Knowing who is visiting my website is gold and I can spend less in ads.."
Website Identification FAQs
Does Happierleads have a Free trial?
What is Happierleads?
HappierLeads is the only solution that enables you to identify, qualify, and engage with your anonymous B2B website visitors—all within a single tool. No additional licenses or integrations with other outreach automation tools are necessary.
Who typically uses Happierleads?
Happierleads is used by Sales, Growth, and Marketing teams across various industries. If you are a B2B company, we are the solution for you. Sales teams use the platform to turn anonymous traffic into opportunities and increase productivity. While on the other hand, Marketers use the platform to automate lead generation, increase conversions.
How is this different from Clearbit, 6Sense, or DemandBase’s Website Identity Solutions?
Most companies rely on ‘Reverse IP Lookup’ technology to connect IP addresses with company names. At Happierleads, we use a completely different approach—our fully-permissioned, proprietary publisher network—allowing us to identify the exact individuals visiting your website. Discover more about how we identify your site visitors here.
Why is Happierleads ranked number #1 for data quality on G2 and Capterra?
Happierleads offers an advanced feature that automatically filters out bots, ISPs, and other non-qualifying traffic sources to ensure you receive only high-quality leads. Additionally, unlike other tools, Happierleads provides the flexibility for you to manually remove leads as needed.
What about U.S. state privacy laws, like the California CCPA and CPRA?
